Projects | Devslopes (Work Experience)

Creative Director (2023 - 2025)
Social Media Manager / Content Lead (2022 - 2023)

I was promoted to Creative Director at Devslopes after leading breakout growth across TikTok, YouTube, and Instagram. I defined brand voice and creative strategy, translating business objectives into high-performing campaigns across paid and organic channels. I built and led a cross-functional creative team, developed scalable content and testing systems, and directed end-to-end campaign execution — overseeing $150K/month in ad spend while driving measurable revenue growth. During this time, I produced 300 pieces of user-generated content that helped define our brand as the largest in the space.

IMPACT

$200K → $833K
Monthly revenue scaled

Generated $10M annually
($30M total) on $150K in ad spend

CPA Reduced $100 → $5
~200x ROAS

1.15M+ followers
Grew social audience by 800K+ TikTok / 350K+ Instagram

15M+ monthly views
across TikTok & Instagram