Projects | Devslopes (Work Experience)

Creative Director (2023 - 2025)
Social Media Manager / Content Lead (2022 - 2023)

I was promoted to Creative Director at Devslopes after driving breakout growth with organic and paid campaigns across TikTok, YouTube, and Instagram. I leveraged humor, bold concepts, and a nonstop flow of creative testing focused on user-generated and viral video content, producing media that both engaged audiences and converted. I led brand positioning, email campaigns, and performance-driven creative across paid and organic channels. I also managed a team of content creators and editors, and oversaw $150,000 per month in ad spend while directing cross-platform campaigns and funnels from concept through optimization.

As the Social Media Manager, I was responsible for daily content calendars across Instagram, TikTok, and YouTube, as well as the creation of user-generated content that achieved consistent viral performance. I employed off-the-wall humor, charismatic on-screen presence, and subversive trends to drive 15M views per month, and establish our brand as the largest in the space.