Projects | Easton (Work Experience)

Director / Cinematographer / Editor (2025)
Social Media Manager (2020 - 2021)

Easton Training Center is the largest jiu-jitsu franchise in Colorado. In 2025, I directed, shot, and edited the official documentary on founder Amal Easton’s life, blending black-and-white cinematography with archival footage from his early years training in Brazil. The film positioned Easton not simply as a training center, but as a legacy-driven martial arts institution grounded in history, discipline, and character.

Previously, I led social media strategy for Easton. I repositioned the brand’s digital presence around cinematic photography, academy-driven reels, and documentary-style interviews, establishing a distinct visual identity that strengthened community and deepened pride. I directed the content calendar, elevated creative standards across platforms, and grew average impressions from the low hundreds into the thousands. During this time, I also produced and directed The Fight, a short documentary profiling a Muay Thai athlete’s return to confidence.

IMPACT

Featured article
in Boulder Magazine

Streaming offers & Increased exposure
for brand