Projects | Easton
Social Media Manager (2020 - 2021)
In 2020, I was hired as the Social Media Manager for the Easton Training Center, the largest Jiu-Jitsu brand in Colorado.
I shifted Easton’s social presence toward striking photography, academy-focused reels, and documentary-style interviews. I managed the content calendar, grew average impressions per post from the low hundreds into the thousands, and helped reshape the brand identity. During this time, I produced the short film, “The Fight,” about an Easton Muay Thai fighter reclaiming his confidence.
Director / Cinematographer / Editor (2025)
In 2025, I directed, shot, and edited a documentary on owner Amal Easton’s life. The film blends my signature black-and-white cinematography and character-driven storytelling with archival footage from Amal’s early years in Brazil.
IMPACT
Featured article
in Boulder Magazine
Streaming offers & Increased exposure
for brand