Projects | PARLOR (Campaign / Book)
Creator / Photographer / Videographer (2023 - 2024)
PARLOR was a multimedia documentary and publishing project examining the legacy of tattoo culture across Colorado. I conceived the creative vision and led execution across photography, film, and print — documenting artists from 18 shops, directing interview content, and producing viral documentary shorts that expanded the project’s reach.
The work culminated in a run of 500 hardcover coffee table books that I designed, produced, and brought to market independently, translating the visual narrative into a cohesive print experience and distributing it direct-to-consumer through organic social strategy.
IMPACT
5X ROI
500 books sold
1,000,000 organic views
across Instagram and YouTube
Bookings for participating artists
tripled