Projects | Misfits Dog Training (Consulting)

Marketing Consultant / Paid Ads (2025)

John, co-owner of Misfits Dog Training, brought me on to refine the brand and scale its marketing infrastructure. I helped clarify and elevate the company’s identity around “misfit” dogs — the complex behavioral cases other trainers turn away — shaping a distinct market position and narrative.

I defined and named their proprietary training process, built and directed paid acquisition campaigns, and developed a performance-focused funnel strategy while training the internal team to sustain it. I also implemented a social proof framework centered on documented, measurable transformations to reinforce credibility and drive conversions.

One of the highest-impact improvements came from a simple structural decision: repositioning the consultation application to the top of the landing page, immediately increasing qualified inquiries.